Your hair (and our color bowls) never looked so good. Aveda’s NEW Full Spectrum Permanent Vegan Treatment Hair Color is our current obsession, and here’s why you’ll love it, too:
- After three years of scientific research, Aveda mastered the art and science of hair color to create a nourishing, protective formula that checks all the boxes: beneficial for the health of your hair, the longevity of your color, and the wellness of our planet.
- Aveda’s new formula features a sustainably sourced protective oil blend containing 20% more weightless oils for enhanced shine and conditioning.
- This permanent color enhances color penetration—achieving deeper, richer and longer-lasting color between appointments.
- Say bye-bye to stubborn color! This line achieves radiant shine and longevity, even on difficult reds.
- Love that Aveda smell. This line features a nourishing Pure-fume aroma containing the certified organic essential oils peppermint, clove, orange, and lime.
- It’s a perfect match! You can now get infinite shades on an expanded color palette.
- Perfect your color and leave our salon with incredible results in precisely calibrated shades.